Giving the Ordinary an Extraordinary Message
Marketing isn’t marketing without give-aways. So how do you decide what to merchandise? A good design is the difference between branded merchandise being tossed into the trash or faithfully used for years to come.
The task was:
Create branded merchandise for events.
Create a design that gives that merchandise longer use.
Relate the merchandise to a targeted demographic.
If you have ever been to any type of convention or street festival you have undoubtedly come across tables full of give aways. Most of these are a gimmick showcasing some logo that the vendor hopes will keep their brand in mind. These items can be more effective and influential than you might initially believe depending upon how you craft your message and what audience you are targeting.
The screaming Lady Justice shirt was given away at a convention for plaintiffs’ attorneys, so we kept the clients logo very subdued as a tattoo on the lady’s arm. The quote was supplied by the client and it was a very popular item that flew off the table.
The “gear heart” design was given away at a street festival which was in support of various bicycle coalitions. Putting a conscientious message on the shirt made it more popular and assured that the shirt would be reused often within that community. It too was a popular item and there were hundreds of shirts given away.
“Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”Steve Brady, Esq.
Owner of the Brady Law Group
“Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”Chris Dolan, Esq.
Owner, Dolan Law Firm
“Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”Chris Marsh
Senior Sales Rep, Northern California Yellow Pages
“I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”Quinton Cutlip, Esq.