Public Outreach Campaign Design Regarding Pregnancy Rights
A seminar on Pregnancy Leave and Workplace Rights for employment attorneys.
The task was:
Create a campaign to support the seminar.
Keep the brand secondary to the content.
Use unified graphics through different media.
This project was a unique opportunity to engage the public in a manner that drew attention to the client’s firm, yet placed the public’s interest first. We designed a campaign after the employment team drafted up an idea for a pregnancy leave and workplace rights seminar. This campaign used colors and images that made it feel as if it had a brand of its own. These branded ads for the seminar ran in local newspapers and across the client’s social media feed. The client’s brand was used in a subtle and understated way so that the information the public had an interest in was the primary focus. A presentation was designed for the attorneys to present that matched the design of the ads.
The results were a great success for everyone involved and the seminar exceeded expectations resulting in some participants standing taking notes as there were no more seats available.
“Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”Steve Brady, Esq.
Owner of the Brady Law Group
“Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”Chris Dolan, Esq.
Owner, Dolan Law Firm
“Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”Chris Marsh
Senior Sales Rep, Northern California Yellow Pages
“I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”Quinton Cutlip, Esq.