Using a pre-existing logo in new designs

The client wanted a new series of designs using an established logo.

The task was:
  • Create a new print package.

  • Incorporate their pre-existing logo.

  • Give the brand a stronger direction.

Unique solution:

The client gave us the opportunity to create a completely updated print package and a new direction for their brand. We agreed that using their pre-existing logo to create a brand update would be the best direction to go. As in other cases, the first step was to better understand who the client was and their history.

They had a very strong relationship with Unions and we wanted to use that to create a bold look that related established strength.

Since this was going to be a brand update we wanted to show the package in an environment showing various branded merchandise along with all the printed media. This would offer them an opportunity to see their brand in a larger environment.

Skills used

Brand Development
Print Design

Users testimonials

  • “Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”

    Steve Brady, Esq.
    Owner of the Brady Law Group
  • “Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”

    Chris Dolan, Esq.
    Owner, Dolan Law Firm
  • “Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”

    Chris Marsh
    Senior Sales Rep, Northern California Yellow Pages
  • “I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”

    Quinton Cutlip, Esq.
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