Creating a Personal Identity on Paper
How do you create an impression to a potential new client the moment they see your card or receive a letter from your office? Designing something that looks nice is easy. Designing something that represents the character and strength of a particular individual or law firm takes more time, research and understanding.
The task was:
Create unified brand print package concepts.
Represent the character and dignity of the client within that print package.
Price out local Union printers and give the best options for print materials.
Unique solution:
Each and every new client is a stranger. When we are hired to create a design the first thing we do is study who is hiring us: What are their accomplishments? What special awards or recognition have they earned? What is their professional history? The more we understand the history of our clients the better we can craft designs that will assist their future needs. This client in particular has a rich and detailed history that took some time to read and consider. The result is a layout and design that matches the firm’s ethos: elegant, dignified and powerful.