Branding an ethos and not a individual.
No matter how strong the character of any one attorney, the whole of the law firm is greater than the sum of its parts, and an ethos that guides that firm is greater still. Therein was the challenge of creating this campaign.
The task was:
Create weekly print ads maintaining a consistent style.
Have these ads reflect principles and not an individual.
Rotate these ads to reflect the interests of the community.
Attorneys are often larger than life characters, however, the moral compass that guides them are more important than any individual. These ads were designed to relate that the concerns of the public were the concerns of the firm. We wanted to convey that our client was a member of the community: a law firm who shared in the communities joys, celebrations, and their concerns yet, was there to serve them in a time of crisis.
“Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”Steve Brady, Esq.
Owner of the Brady Law Group
“Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”Chris Dolan, Esq.
Owner, Dolan Law Firm
“Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”Chris Marsh
Senior Sales Rep, Northern California Yellow Pages
“I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”Quinton Cutlip, Esq.