print advertising campaign
print advertising campaign
print advertising campaign

Stronger brands in a waning media.

Print is a waning media, and the Yellow Pages are creating both an exit strategy and entrances into new opportunities for advertisers. That being stated, should a client want to advertise within the print directories, it is more critical than ever that their advertising stands out in unique and noticeable ways.

The task was:
  • Create a double page ad for the San Francisco directory.

  • Create a double page ad for the Oakland directory.

  • Create a Yellow Pages back cover image that gives an instant impression about the firm.

Unique solution:

Print directories are dying. I wish we could be more delicate about that, but the facts are the facts. That doesn’t mean that printed directories no longer make an impression because they certainly do. A huge impression at that. However, it is necessary to work on an exit strategy for ads in print so that any ad works with a sense of harmony with online design. Therein was the challenge for these Yellow Pages ads. We needed to design them to be unique, informative and most importantly unified with the clients website designs.

Skills used

Conceptual Design
Photoshop Illustration
Targeted Demographics

Users testimonials

  • “Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”

    Steve Brady, Esq.
    Owner of the Brady Law Group
  • “Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”

    Chris Dolan, Esq.
    Owner, Dolan Law Firm
  • “Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”

    Chris Marsh
    Senior Sales Rep, Northern California Yellow Pages
  • “I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”

    Quinton Cutlip, Esq.
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