Stronger brands in a waning media.
Print is a waning media, and the Yellow Pages are creating both an exit strategy and entrances into new opportunities for advertisers. That being stated, should a client want to advertise within the print directories, it is more critical than ever that their advertising stands out in unique and noticeable ways.
The task was:
Create a double page ad for the San Francisco directory.
Create a double page ad for the Oakland directory.
Create a Yellow Pages back cover image that gives an instant impression about the firm.
Print directories are dying. I wish we could be more delicate about that, but the facts are the facts. That doesn’t mean that printed directories no longer make an impression because they certainly do. A huge impression at that. However, it is necessary to work on an exit strategy for ads in print so that any ad works with a sense of harmony with online design. Therein was the challenge for these Yellow Pages ads. We needed to design them to be unique, informative and most importantly unified with the clients website designs.
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Owner of the Brady Law Group
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Senior Sales Rep, Northern California Yellow Pages
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