Print campaign
Print campaign
Print campaign

Metaphors vs. Suits

How to represent how useful a firm can be rather than who they are.

The task was:
  • Create a print campaign targeted towards Union Workers.

  • Create a peer to peer print campaign for attorneys.

  • Unify these campaigns and strengthen the brand of the firm.

Using imagery to speak of character:

This campaign offered the unique opportunity to design to two different markets simultaneously. A labor targeted campaign and a peer to peer campaign.

Our first campaign was designed for the Labor 411 directory and we designed it to speak to Union Workers. The original hard hat image was of a hard hat photographed on a stove top. The re-illustration of all of the helmet labels took a great effort to place all of the accolades and associations that the firm wanted to relate. Following the initial success of the hard had advert we used another tool, this time a Swiss army knife, to create an ad to bolster referrals and show the firm had “the right tools for the job.” Both of these ads were then redesigned in different sizes to maximize the use of time and use each of them for online and within print.

Skills used

Campaign Development
Photoshop Illustration

Users testimonials

  • “Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”

    Steve Brady, Esq.
    Owner of the Brady Law Group
  • “Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”

    Chris Dolan, Esq.
    Owner, Dolan Law Firm
  • “Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”

    Chris Marsh
    Senior Sales Rep, Northern California Yellow Pages
  • “I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”

    Quinton Cutlip, Esq.
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