How to let simplicity speak volumes.
Often law firms like to pack their ads with volumes of text that relate their victories and accomplishments that make them stand out from the crowd. The irony here being that by placing more text within these ads, they end up looking exactly like the other firms they are competing with.
The task was:
Follow clients direction of using an iconic landmark.
Say the most with the least amount of text.
Create a design that relates confidence.
Standing out in a crowd:
How do you make an impression in an environment where everyone is saying something similar? Answer: You say the least of all of them. This is exactly how we designed this ad. We let the simplicity speak about the strength of the firm and the bold image to stand out from the crowd. The results? Other attorneys commented on the firms social media site to congratulate our client on the unique design.