booklet
booklet

mrk_ElderA_1500x1000-01

Booklet to Inform and Engage the Public

Informative booklet designed to engage and inform the community. This book was supplemental to an ad campaign whose sole purpose was to raise awareness about Elder Abuse. There were print and radio advertisements that supported a seminar on Elder Abuse and this booklet was the take away. By engaging the public through different channels this booklet was given a great deal of attention. After a short period of time, the public began walking in solely to get a copy of this booklet.

The task was:
  • Design an elegant and informative brochure.

  • Support that brochure with a specific ad campaign.

  • Continue to engage the public through different media and build interest.

Unique solution:

The project was unique in that it had to bring attention to suffering in a way that wouldn’t make the target audience feel uncomfortable.

Relating empathy along with law was a bit tricky. The amount of words that the client wanted also started making the text smaller which would again alienate the target audience. More pages with images and larger text that spaced the information out was critical in making this piece functional.

Paired with a radio and print campaign and bolstered in social media this booklet took on a life of its own and drew a wider client base in to the client.

Skills used

Print Design
Campaign Design
Marketing

Users testimonials

  • “Working with Narrative Graphics has brought my courtroom presentations up to the next level of quality and effectiveness.”

    client
    Steve Brady, Esq.
    Owner of the Brady Law Group
  • “Narrative Graphics has not only been able to turn my visions into reality, his skills as an animator, graphics artist, and master in Power Point have allowed me and my firm to continue to take our messaging, be it in court, in legal education, or in print media, to a whole new and customized level. If you can imagine it, and articulate it, they can produce it.”

    client
    Chris Dolan, Esq.
    Owner, Dolan Law Firm
  • “Matthew is a talented artist with keen understanding of concepts behind messaging in today’s media marketplace. His attention to detail, comprehensive approach, and forward thinking have rewarded his clients and employers with large gains in market share and brand relevance. Having worked with Matthew on 7-figure media projects since 2014, and dissecting the subsequent lead data, I can unreservedly recommend Matthew for any media related venture.”

    client
    Chris Marsh
    Senior Sales Rep, Northern California Yellow Pages
  • “I have worked with Narrative Graphics many times, and I highly recommend them for all graphics and presentation projects. They understand litigation, are very creative, and brimming with ideas. If you have a story to tell in trial, they have the tools and the know-how to help you help the jury to understand.”

    client
    Quinton Cutlip, Esq.
    Attorney
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