Portfolio Archives: Marketing

Print Advertising Campaign III

Metaphors vs. Suits How to represent how useful a firm can be rather than who they are. The task was: Create a print campaign targeted towards Union Workers. Create a peer to peer print campaign for attorneys. Unify these campaigns and strengthen the brand of the firm. Using imagery to speak of character: This campaign…

Print Package Design I

Creating a Personal Identity on Paper How do you  create an impression to a potential new client the moment they see your card or receive a letter from your office? Designing something that looks nice is easy. Designing something that represents the character and strength of a particular individual or law firm takes more time, research and understanding. The…

Print Advertising Campaign IV

Stronger brands in a waning media. Print is a waning media, and the Yellow Pages are creating both an exit strategy and entrances into new opportunities for advertisers. That being stated, should a client want to advertise within the print directories, it is more critical than ever that their advertising stands out in unique and…

Website – RepresentMyInjury

A Custom and Responsive Website The objective was to design and develop a user-friendly, responsive website to showcase the client’s specialties, results, and to include an effective Call to Action to generate new business. The task was: Create a rapid, fully functional prototype for early feedback Create and integrate content including copy, photography, iconography, and…

Informative Booklet Design

Booklet to Inform and Engage the Public Informative booklet designed to engage and inform the community. This book was supplemental to an ad campaign whose sole purpose was to raise awareness about Elder Abuse. There were print and radio advertisements that supported a seminar on Elder Abuse and this booklet was the take away. By engaging the public…

Print Advertising Campaign I

Branding an ethos and not a individual. No matter how strong the character of any one attorney, the whole of the law firm is greater than the sum of its parts, and an ethos that guides that firm is greater still. Therein was the challenge of creating this campaign. The task was: Create weekly print ads…

Public Outreach Campaign

Public Outreach Campaign Design Regarding Pregnancy Rights A seminar on Pregnancy Leave and Workplace Rights for employment attorneys. The task was: Create a campaign to support the seminar. Keep the brand secondary to the content. Use unified graphics through different media. Unique solution: This project was a unique opportunity to engage the public in a manner…

Holiday Card

Unique Branded Holiday Card This holiday card presented a challenge since it needed to express two important concepts. The first was to convey a "Seasons Greeting" and the second was to reinforce the clients brand of perseverance, strength, and dignity. We wanted this card to stand out from the crowd when presented next to other…

Print Package Design II

Using a pre-existing logo in new designs The client wanted a new series of designs using an established logo. The task was: Create a new print package. Incorporate their pre-existing logo. Give the brand a stronger direction. Unique solution: The client gave us the opportunity to create a completely updated print package and a new…

Print Advertisement Campaign II

How to let simplicity speak volumes. Often law firms like to pack their ads with volumes of text that relate their victories and accomplishments that make them stand out from the crowd. The irony here being that by placing more text within these ads, they end up looking exactly like the other firms they are…